Standart is a magazine supported by multiple talented artists, writers and contributors around the world, including New York, London, Melbourne and Tokyo. They strongly believe in the power of printed media as the best way to convey the wonderful messages with sophisticated design, because it gives people the opportunity to sit down, take time and read, which has become somewhat difficult in this digitalized world. Every issue delivers capturing interviews, informative articles, guides to world’s beautiful cities, and short stories, providing a whole new level of different perspective of this wondrous beverage, coffee.
Since its establishment in 2015, Standart has been rapidly growing, and they are now distributing to more than 53 countriesall over the world. They were nominated to Sprudgies Awards in the category "Best Coffee Magazine" both in 2015 and 2016.
“The never-ending pursuit of quality and precision is one of the foundations on which the Japanese culture of craft stands…The entrepreneurial and coffee-drinking spirit of Japan — both the old-school kissaten-style the hip third wave — has inspired much of the Standart philosophy. That sense of cohesion was so strong that we felt we simply must bring Standart to Japan, to become a part of the specialty coffee knowledge exchange in one of the most exciting communities in the world.”
“Standart Japan will bring readers the same quality-driven, carefully curated content in three chapters. The pilot issue is an almanac including some of our favourite pieces we published translated into Japanese, and a couple of brand new articles exclusive to Standart Japan.”
(Quotes from Standart official website: https://journal.standartmag.com/announcing-standart-japan-c2f1ed56a0e7)
All articles are in Japanese
The second issue is very informative-- starting with fun read on coffee terminologies, you will discover secrets of espresso, learn about Panama, get to know Mr. Klaus Thomsen, the co-founder of The Coffee Collective, study the history of Aeropress championship--it will totally carry you away with just so much you can learn from it!
In the photo essay section, they introduce Japanese cafes and Kissatens along with coffee poetry, and analyze Japanese coffee history.
This issue is sponsored by the pioneer of the third wave, Bonanza Coffee Roasters, and Kirch und Mausser of Probat group.