In the first chapter, "COFFEE", Standart enlightens us with the fact that the land that is suitable for coffee farming will be decreased by 50% by 2050, due to the climate change and plant disease triggered by that. The new variety, F1 is the new hope for the coffee farmers that could survive that "2050 crisis". This chapter introduces the spec of the variety. The chapter then features Tanzania, and Chad Trewick reports how the green beans are priced. Lastly, we will learn a lot more about tea- what it has in common with coffee, how it grows and its history.
In the second chapter, "PEOPLE", Standart interviews the 2018's WBC champion, Ms. Emi Fukahori. The second part of the chapter invites a former ethnomusicologist, Jenn, to solve the mystery of the close relationship between cafe culture and music. After learning more about Mr.Jon Allen, the founder of Onyx Coffee Lab, the chapter introduces ETHICUS coffee roasters in Shizuoka.
In the final "WORLD" chapter, we will learn about "up-cycling" from how manu coffee is producing innovative products using used coffee grind. We will then study an insightful, philosophical analysis of why we find a cheap cup of coffee in a cold winter day as delicious and enjoyable as a high-grade coffee with a cup score of over 90. In the section of Meet Your Guest, Standart interviews Ms. Yuri Okamoto from Kissaco and how she started out as a comedian and how she chose the path of establishing her current brand. Lastly, the magazine takes us to Athene this month, exploring its history of coffee and the new cultural integration between coffee, meal and alcohol.
Standart is a magazine supported by multiple talented artists, writers and contributors around the world, including New York, London, Melbourne and Tokyo. They strongly believe in the power of printed media as the best way to convey the wonderful messages with sophisticated design, because it gives people the opportunity to sit down, take time and read, which has become somewhat difficult in this digitalized world. Every issue delivers capturing interviews, informative articles, guides to world’s beautiful cities, and short stories, providing a whole new level of different perspective of this wondrous beverage, coffee.
Since its establishment in 2015, Standart has been rapidly growing, and they are now distributing to more than 53 countriesall over the world. They were nominated to Sprudgies Awards in the category "Best Coffee Magazine" both in 2015 and 2016.
“The never-ending pursuit of quality and precision is one of the foundations on which the Japanese culture of craft stands…The entrepreneurial and coffee-drinking spirit of Japan — both the old-school kissaten-style the hip third wave — has inspired much of the Standart philosophy. That sense of cohesion was so strong that we felt we simply must bring Standart to Japan, to become a part of the specialty coffee knowledge exchange in one of the most exciting communities in the world.”
“Standart Japan will bring readers the same quality-driven, carefully curated content in three chapters. The pilot issue is an almanac including some of our favourite pieces we published translated into Japanese, and a couple of brand new articles exclusive to Standart Japan.”
(Quotes from Standart official website: https://journal.standartmag.com/announcing-standart-japan-c2f1ed56a0e7)
All articles are in Japanese